SBC’s Project Lightspeed is heading at full throttle. Project Lightspeed is the company's $4 billion capital initiative to deploy fiber-to-the-neighborhood and fiber-to-the-premises technologies to 18 million households across 13 states by the end of 2007. Once the groundwork is laid, Project Lightspeed, SBC companies plan to deliver IP-based video, voice, and Internet access services.

SBC Communications today announced the appointment of five television programming executives as part of SBC companies' new IP-based video, voice and Internet access initiative.



The appointments include Amy Friedlander, Chris Lauricella, Richard Wellerstein, Richard Levine, and Martin Sansing. Additionally, Denita Willoughby, a nine-year SBC employee, will join the team. The programming team is based in Los Angeles.

"We are very excited to add such a talented group of people to our team," said Dan York, SBC head of programming. "They bring valuable experience and relationships as we continue to work with the programming community to deliver content to consumers in new and better ways."