In his report "IP Television: Business Case Analysis & Global Forecasts," published January of 2005, Hervé Utheza gives an overview of the key technologies and products as well as the business aspects and trends impacting the emerging IPTV market.
After a short introduction to the IPTV technology, Utheza dwells on the experience, offerings and business models of technology vendors, content programmers and network operators, the consumer point of view, service launches e.g. Maligne TV (France), BBCableTV (UK), and FastWebTV (Italy).
Source:
The Diffusion Group
Main chapters of the report:
- Definitions
- What is IPTV?
- From Technology To Trials To Market: Why Now?
- The Players
- The Consumer Proposition – It’s a TV Service, Stupid!
- The Consumer Pyramid
- How to Make it Work – The Role of Technology Vendors
- Business Model
- Some Scenarios and Forecasts
- The Legal Environment
- Conclusion and Recommendations
The report can be purchased online at
here.