mPhase Technologies is participating at this week's Sviaz ExpoComm 2005 in Moscow, demonstrating a services creation strategy designed to help telephone companies introduce TV offerings that are personalized to consumer interests and tastes.
The showcase is housed within the Lucent Technologies booth at the exhibition, the major annual telecommunications industry event in the Russian Federation.
The As You Like It
TM service creation is an integral feature of the mPhase TV+ System, which is mPhase's third-generation IPTV solution for telephone companies. The open platform solution is ideally suited for industry-standard broadband equipment like Lucent's Stinger(R) DSL Access Concentrator and other carrier-grade systems for copper and fiber access networks. Integrated into such networks, the mPhase TV+ System enables service providers to easily create new user interface "skins" customized to their market or even individual communities. New applications for gaming, user communities, messaging and others can be created in a standard web environment.
The latest mPhase TV+ System is built around an innovative cluster architecture and offers key advantages to phone companies, including:
- improved maintenance environment, with links to industry-standard operations support systems, including element management of IP traffic
- compatibility with industry-standard services creation environments
- transport media independence over copper or fiber facilities
- high degree of reliability with "failover capability" that transfers traffic without interruption from a failing system to a back-up
- unprecedented scalability, capable of growing to hundreds of thousands of users
mPhase recommends telco TV companies look beyond delivery of TV shows as their only service. The mPhase TV+ architecture enables a service provider to take advantage of the IP addressability of the set-top box to deliver innovative and personalized entertainment and information services.
"A lot of industry attention has been focused on pushing more and more video or data content at the consumer," says Ronald Durando, mPhase CEO. "The TV+ architecture provides a platform for delivering high quality television with custom services so that telcos can refine content by consumer segment, or give the consumer more control over selection. In effect, television viewing is a more satisfying experience with our As You Like It
TM service creation platform."
To obtain further detailed information about creating customized content packages with the mPhase service creation platform, telco representatives are urged to register on the mPhase
web site.