Lightningcast announced that Scripps Networks has adopted its technology to manage and deliver video advertising to users of the websites of Home & Garden Television, HGTVPro, and Food Network websites, as well as to users of the new broadband video sites for HGTV and the Food Network.

Lightningcast's technology is a hosted advertising management solution that helps publishers efficiently manage, deliver and report on all of their in-stream video advertising. The solution maintains the quality user experience of Scripps's broadband video, while offering advertisers a powerful way to deliver their messages to users. Lightningcast's publishing technology allows publishers of digital media to define the user experience around video content and control the ratio of advertising to content.