China Digital Media
Corporation ("Digimedia") announced the
launch of a trial for a new IP based Set-Top-Box in Nanhai, a city
in Guangdong province with 400,000 Cable TV subscribers. The Company is one
of the first digital TV operators in China to deploy the trial of IP based STB
with its high-end users. The new STB in trial is equipped with an Ethernet
port which could facilitate various Internet based services to end users; such
as video-on-demand, online shopping channels, online games and interactive
education services. The new STB is developed in coordination with Shenzhen
Coship Electronics Co. Ltd. that could transform a television set
into an interactive and a multimedia platform.
"Partnering with Coship in developing the IP based STB is our strategy in
advancing the quality of our broadcasting services. We believe the provision
of value-added services through digitalized network will be a new business
model in digital TV operation and this new IP based STB will give us a head
start," said Mr. Daniel Ng, Chairman and CEO of China Digital Media
Corporation. "We intend to invest and participate in system migration
projects in other cities like our Nanhai model. This collaboration with
Coship and the new IP based STB will provide us a convincing advantage to gain
more contracts in the future that would allow our Company to grow faster and
to enlarge our service coverage," Mr. Ng added.