Internet Gold announced that
TIPO, its 50%-owned children's portal, will soon be adding TIPO-TV, an Internet-based television/podcast channel targeting children aged 8-15, to its broad range of content and youth-oriented applications.
As an extension to its "blog" and personal website-building services, TIPO-TV will offer tools that make it easy for individuals to create their own video clips and submit them to TIPO, including editing software, graphics libraries, and captioning aids. TIPO's qualified personnel will screen all clips submitted, slotting those appropriate for its target users into a varied and exciting broadcast schedule.
TIPO is Israel's most popular Internet portal targeting the pre-teen and youth sectors. During October 2005, TIPO served approximately 40 million page views to a record 500,000 individual users, who logged onto the site to use its instant messaging, web-based email, chat-rooms, forums and other services. A profitable e-Advertising property, TIPO will soon deploy a new site management system that will enable it to expand the advertising potential of each service.
"As TIPO's success proves, the Internet is all about expression and interactivity," said Mr. Doron Turgeman, CFO of Internet Gold and a Director of Tipo. "With today's inexpensive home-video production tools and widespread broadband connectivity, individuals are now expanding their expression beyond blogs. TIPO-TV will tap into this exciting trend, making it easy for its users to create and broadcast the content they like best. We believe this unique programming will boost TIPO's user base significantly, as well as its popularity as an advertising property."