Ericsson and Swiss operator
sunrise have announced a managed services
contract to launch Mobile TV services including Video on Demand in
Switzerland. sunrise, part of the TDC group, is also launching the
Ericsson Mobile TV Channel Selector which makes watching mobile TV
and channel-surfing much more convenient.
By partnering with Ericsson, sunrise will be able to offer TV
services, featuring sports, entertainment and news video clips on
demand, as well as 24 live local and international channels.
Ericsson will also provide sunrise with the world's quickest
channel-selector solution, making mobile TV channel surfing much more
convenient - changing from one channel to another needs just one
click. This saves time and improves the consumer experience while
watching TV on the mobile phone. The Mobile TV client is developed
with an Ericsson client partner.
The sunrise-Ericsson partnership includes an integrated, hosted and
managed music service based on Ericsson's Service Delivery Platform,
offering consumers full-length tracks, ringtones, and wall papers
from major record labels. The service, branded "sunrise musicworld",
is already live and is a great success among sunrise subscribers.
Kurt Lüscher, COO of Mobile sunrise, says: "sunrise is proud to
launch a mobile broadband offering with such advanced value-added
services from Ericsson. We are confident that our mobile media
offering will be widely accepted by our customers."
Johan Bergendahl, Vice President of Marketing at Ericsson says: "We
are proud to continue our successful partnership with sunrise in such
a strategic area. Mobile media is a growing area for both sunrise and
Ericsson. With this partnership, we can help sunrise provide a
first-class consumer experience."
The three-year managed services hosting contract, based on a revenue
and risk-sharing model, includes systems integration, round-the-clock
operation and maintenance of the service as well as content
aggregation with some of Ericsson's leading content partners. Hosting
is a fast, easy and cost-efficient way for operators to launch new
services.