Interactive Television Networks, Inc. (ITVN), a leader in
Internet Protocol Television (IPTV), announced it has partnered with the
National Lacrosse League (NLL) to launch "LacrosseTV," the first 24/7
broadcast network dedicated to lacrosse. LacrosseTV will broadcast live
games, archived games and other features to subscribers' televisions over
ITVN's internet broadcast network. LacrosseTV is certain to be a destination
for all lacrosse fans, players and coaches.
LacrosseTV is scheduled to broadcast at least 20 live NLL games during the
2006 season. In addition, over 150 selected archived games from the league's
19-year history will be available on demand to all subscribers for no
additional charge. College lacrosse games and other features are also planned
to be included. LacrosseTV can be viewed on any television worldwide that is
connected to ITVN's set-top box, and is available for a monthly subscription
fee of $9.95. LacrosseTV is scheduled to be launched on January 1, 2006.
"ITVN is delighted to be the official home for the National Lacrosse
League's TV service," said Charles Prast, CEO of ITVN. "We are pleased to
introduce a series of IPTV sports networks, beginning with Lacrosse. Sports
Illustrated recently described lacrosse as the fastest growing sport in
America (April 25, 2005 issue). Lacrosse participation at the high school and
college levels is booming. NLL games aired on NBC last season, and ESPN has
carried college lacrosse for several seasons. It's the sport of the future,
and we're excited to partner with the National Lacrosse League in offering
this service to a rapidly growing player and fan base."
LacrosseTV will also include dedicated team channels for all eleven NLL
teams, which will air archived games plus team news, blogs and other team
information.
"Our partnership with ITVN has created a service for fans unlike any other
in sports," said National Lacrosse League Commissioner Jim Jennings. "With
the creation of LacrosseTV, our fans can watch more live games than ever
before, and can re-live the great moments of past seasons with on-demand game
archives. The content is easy for fans to find--each team has its own
dedicated channel, with past games on-demand plus news and information on the
current season. LacrosseTV, delivered by ITVN, will create a new standard in
how leagues and teams offer content to fans. Every team will have its own
dedicated television channel, which is unprecedented in sports."
Current ITVN subscribers will enjoy one Lacrosse channel as part of their
current package, with the option to add the network to their subscription. To
become a LacrosseTV subscriber or for more information, please visit
http://www.lacrossetv.com.