SecureMedia, Inc., a leading provider of conditional access and digital rights management (CA/DRM) software solutions, announced today that Sierre-Energie SA, a power utility and communications service provider for Switzerland, has licensed SecureMedia's Encryptonite System to protect the broadcast pay TV, video-on-demand (VOD) and network Personal Video Recording (nPVR) in an IPTV deployment of its subsidiary, Television Sierre SA (TVSierre).

TVSierre is an established CATV provider in Switzerland serving 22,000 customers. In their new IPTV service over FTTH, TVSierre will use SecureMedia's Encryptonite System for broadcast and VOD content encryption, user authentication, user rights management and key management.

SecureMedia's Encryptonite System is an open platform CA/DRM software solution that protects both broadcast and on-demand video services delivered over IP networks. The system offers IPTV service providers the lowest cost of operation as the system requires minimal incremental bandwidth and features an ultra-light, processor-efficient client that can be deployed on virtually any set top box, mobile handset, or portable device. Encryptonite also employs a common encryption scheme for both broadcast and VOD content allowing for persistent and efficient protection of content in PVR and nPVR applications.

"The Encryptonite System provides the critical content security solution for IPTV which will allow TVSierre to acquire distribution rights to the top broadcast Pay TV programming and VOD content," said Arthur Clivaz, Chief of Commercial and Financial Departments at Sierre-Energie SA. "The Encryptonite System also integrates readily with the various headend and consumer premise components we have selected for our IPTV deployment."

"SecureMedia is delighted to have the Encryptonite System selected by TVSierre for their new state-of-the-art IPTV service," said Fred Ellis, CEO of SecureMedia. "As an experienced Pay TV operator, TVSierre knows the importance of selecting a robust content security system like the Encryptonite System to maintain their programming distribution rights."