Quova, Inc., the leading provider of Internet geolocation data and services, announced a landmark agreement that will enable Rai-TV, Italy's state public broadcast network, to deliver online live and on-demand streaming of the 2006 Winter Olympic Games in Turin. RaiNet, the Internet subsidiary of broadcast giant RAI S.p.A., has deployed Quova Media, the first geolocation solution for digital rights management, to power targeted streaming video feeds to online viewers in Italy.

RaiNet, which will provide the streaming video platform for Rai-TV's content, will leverage the Quova Media solution to determine whether each viewer is located within Italy. The Rai-TV stream will be either delivered or blocked based on Quova's data, protecting the territorial licensing rights of other nations and broadcasters. RaiNet was well aware that other Quova customers have chosen Quova Media to deliver live video coverage of Major League Baseball, the Tour de France and the upcoming FIFA World Cup.

"The International Olympic Committee grants broadcast rights only to networks that can meet its extremely stringent requirements for geographic control of territory rights," said Gianluca Stazio, chief marketing officer of RaiNet. "Only Quova proved capable of delivering the absolute accuracy and quality we needed, and only Quova could demonstrate the expertise to implement the necessary technology in the few weeks we had available. The choice of Quova over competitive services was obvious for us."

"On February 10, thousands of viewers will watch live on their personal computers as the world's Olympic athletes march into the Opening Ceremonies, and Quova is proud to make it possible," said Gary Jackson, COO of Quova. "We're the only company in the world at this point with the geolocation expertise to meet the demands of rights management for international sports broadcasts, and it has become an extraordinary business for us."