Next week, SeaChange International joins operators, content providers and other IP video experts from around the globe for IPTV World Forum in London. In the conference session "Who Cares about Middleware," SeaChange's Anne Coulombe will address the impact of middleware on IP video deployment costs, time-to-market and true service differentiation amid fierce competition for subscribers. Additionally, SeaChange's exhibition stand will feature strategic applications that provide incremental value for IP video services, including games-on-demand, DVD-on-demand and other software innovations available exclusively from SeaChange.