ink Communications, a global communications firm providing integrated public relations, marketing and creative strategies, today announced the addition Optibase Ltd. to its IPTV client base. Optibase joins ink's core IPTV client base which includes ANT Software Limited, BitBand Technologies and Orca Interactive.

"We are pleased to work with Optibase," said Jennifer Hicks, principal, ink Communications. "Optibase has a very strong market message as its platforms were built from the ground up as a high availability, carrier-grade IPTV solution and are deployed in dozens of IPTV systems worldwide."

Optibase Ltd., based in Herzliya, Israel, is a leading provider of advanced digital head-end video solutions to the IPTV marketplace. Optibase recently announced its participation in the first IPTV deployment in India with Mahanagar Telephone Nigam Ltd. (MTNL).

Optibase provides professional encoding, decoding, video server upload and streaming solutions for telecom operators, service providers, broadcasters and content creators. The company's platforms enable the creation, broadband streaming and playback of high quality digital video. Optibase's product offerings are used in applications such as: video over DSL/Fiber networks, post production for the broadcast and cable industries, archiving; high-end surveillance, distance learning; and business television.

Optibase has offices in Mountain View, Calif. and in Japan, China, India and Singapore. Optibase products are marketed in more than 40 countries through a combination of direct sales, independent distributors, system integrators and OEM partners.

"ink Communications has the global IPTV press and analysts contacts that we are looking for to carry our message into the marketplace," said Yael Paz, director of corporate communications, Optibase. "ink's in-depth knowledge of the IPTV market and their global reach is a good match for our visibility initiative."