Bringing high-quality casual games to broad television audiences, TVHead announced the details of its premier games-on-demand TV network. TVHead opens up new revenue streams for cable and IPTV operators by offering the nation's first massively deployable games-on-demand network for cable and IPTV. Today's news is the culmination of 18 months of stealth development.

The TVHead Games-On-Demand Network (TVHead) seamlessly integrates into existing VOD infrastructure providing a uniform high-quality game experience to 100% of VOD-enabled households. Targeting nearly 60 million North American households that spent $11 billion last year to play games on consoles, PCs, the internet and wireless handsets,¹ TVHead's high-quality casual game network provides a compelling experience attractive to core television audiences at home.

"Casual gaming is a high-growth market that cable and IPTV operators do not adequately address today," said Sangita Verma, the company's CEO and Founder. "TVHead was created to enable cable and IPTV operators to become a major force in the games industry. By offering a rich gaming experience to all of their subscribers today -- not just the small percentage with high-end set-top boxes -- TVHead allows operators to monetize gamers directly, and keep them in front of their televisions."

"TVHead is a total 'game-changer' for cable and IPTV, changing the landscape of the games industry," said Cathy Rasenberger, President of Rasenberger Media. "Operators that affiliate with TVHead provide compelling on-demand interactive casual games to their entire subscriber base, leveraging their unrivalled distribution reach to become major participants in the gaming economy."

With new and updated games added daily, TVHead showcases a multitude of genres, including puzzle, arcade, card games, word, trivia, sports, and kids games that appeal to everyone in the family. The unrivalled programming lineup features blockbuster brands and classic favorites, including Space Invaders, Bejeweled, Diner Dash, Zuma, Texas Hold'Em, Solitaire, Backgammon, and many more.

TVHead creates a rich casual gamer community, including high-score leader boards and system-wide multiplayer that allows players to compete with others throughout the country from the comfort of their living rooms. In addition, players may use internet and wireless devices to check their stats, taunt their opponents and compete for high-score bragging rights.

TVHead's two-tiered business model includes a free ad-supported offering that encourages subscriber loyalty while creating revenue streams from targeted advertising, and a premium games offering for subscribers who desire multiplayer options, advanced community features and special brand-name games. On-screen impulse subscription allows customers to purchase and play the service using their remote controls.

¹Forrester Research and NPD Group