ANT plc, a leading provider of client software and solutions for the IPTV, hybrid TV and consumer electronics industries, announced that it is partnering with Quative Limited, a new UK-based subsidiary of Kudelski SA, to launch and demonstrate Quative’s next generation service delivery platform for IPTV at NAB2006, taking place April 24-27 in Las Vegas.

The Quative IPTV Service Platform (QSP) features a set of applications that fully leverage the capabilities of the ANT Galio Client TV Application Manager and browser to deliver TV on Demand, Video on Demand, Digital Video Recorder & EPG services besides walled garden web applications and general internet support. With Galio, QSP can be fully customised to meet the presentation needs of service providers and TV operators providing both a consistent look and feel across a diverse range of consumer devices and the ability to exploit brand based UI advertising opportunities.

"We welcome ANT as part of our business focus in working together with partners to provide an open, end-to-end system," said Sebastian Kramer, CEO of Quative Limited. "ANT is the market leader in IPTV client software and with Galio, ANT has taken browser technology to the next level providing superior performance and capabilities. Galio provides the cost-effective web-based service development and customisation that will allow our customers to continue to truly differentiate their services and respond to changes in the market."

"The television industry is undergoing significant changes and we believe it will continue to do so in the near future. In order to capitalise on these changes, ANT is convinced that providers need to retain control of the user experience and be able to quickly and cost-effectively update that experience," said Stephen Reeder, head of product strategy at ANT. "QSP, combined with ANT Galio will help operators seamlessly move into and benefit from the next generation of TV with a consistent and extensible platform."

Visitors to the Nagravision booth (SU 1976) and iHollywood's IPTV World (Showcase Room S226 – Table 3) at NAB can view a demonstration of the QSP in conjunction with a Wegener MPEG-4 IPTV single chip set-top box supporting the next generation ANT Galio TV browser and client framework.

In addition to the booth demonstrations, ANT and Quative will present a case study on Next-Generation IPTV. The presentation will be held from 4:15-4:45 p.m. on Wednesday, April 26 in room S219/220 of the Las Vegas Convention Center.