Greg Demetriades, CEO of WhiteBlox, and Serge Stein, CTO of WhiteBlox, will speak at NAB2006 Tuesday, April 25. The duo will make a presentation entitled "New Tools, New Rules: Making Money Through Integrated Advertising," in conference rooms S108 and S109 at 10 a.m.

"We look forward to demonstrating what a potent profit center WhiteBlox IPTV solutions provide," said Demetriades. "WhiteBlox offers companies the perfect marriage between advertising and technology, to produce marketing for the new millennium. We're thrilled to be speaking at The NAB Show, which is such a respected industry event."

WhiteBlox delivers dynamic, powerful building blocks to help companies launch their own private label broadband networks. WhiteBlox's innovative broadband solutions enable viewers to access both live broadcasts and on-demand video programming through one interactive media player.

WhiteBlox provides an end-to-end solution, from video streaming to digital rights management to ad tracking, and is fully customizable to meet specific needs. In addition, WhiteBlox solutions are easy, scalable and customer friendly. The WhiteBlox system's integrated ToolBlox comprise technology components and management tools, including an Encoder, PlayBlox, AdBlox, ControlBlox and Distributor. These ToolBlox enable customers to start with any video, audio, text, graphics and other assets, and end up with a fully interactive broadband network.

Author and long-standing industry expert, Demetriades, along with Stein, a true technophile at heart, are sure to provide a discerning and entertaining look into the revenue generating powers of interactive marketing and IPTV solutions.

To experience firsthand the dazzling array of features and unprecedented interactivity offered by WhiteBlox, the official online broadcaster of NAB2006, be sure to stop by NAB Booth SL2407F in the Next Generation Content Delivery Showcase.