Hong Kong based Broadband Network Systems Ltd (BNS) is working with True IPTV, the H.264-IPTV service of True Corporation Plc in Thailand, to acquire key lifestyle content for its IPTV platform.

The scope of the service provided by BNS includes sourcing and aggregating digital television channels from around the world for distribution over True's broadcast services.

True Corporation Public Company Limited is Thailand's only fully-integrated communication solutions provider, convergence solutions leader and premier lifestyle enabler. The company has over 400,000 broadband subscribers and has launched Thailand's first IPTV service, True IPTV, in early April 2006 with 10 channels across Entertainment, Music, Lifestyle, Kids and News categories.

"Working with an experienced content aggregator like BNS will enable us to secure the sought-after content needed to expand our services quickly," Mr Paisit Vatjanapagorn, General Manager, Broadband Broadcast and Multimedia at True Corporation Plc said.

Ms Alita Wong, Director of Strategy and Content at BNS said: "Offering compelling and unique content is one of the most important aspects of a successful IPTV service. We are excited to work with True Corporation and are looking forward to delivering a differentiated content mix which drives subscriptions."