Interactive Television Networks, Inc. (ITVN), a leader in Internet Protocol Television (IPTV), today announced a partnership with Union, the nation's premiere action sports video destination. ITVN will offer Union On Demand, which offers the best action sports films, and other youth lifestyle content.

"We are delighted to offer Union On Demand to our viewers," said Charles Prast, CEO of ITVN. "Action sports have reached critical mass, with approximately 58 million Americans aged 10-24 participating one of the disciplines,* and Union On Demand provides an amazing opportunity to entertain this growing demographic."

Union On Demand is the first premium action sports media platform that offers the best action sports films and lots of other youth lifestyle content, such as the newest independent music videos, interviews and behind-the-scenes video with action sports athletes like Kelly Slater and Bam Margera.

"We are very excited to bring Union On Demand to the ITVN audience," said Rob Colby, Co-founder of Union. "We see IPTV as the next chapter in video distribution and look forward to extending our content and our brand across this cutting-edge platform."

Established to fill the void in mainstream distribution for action sports titles, Union On Demand was created by Quiksilver Entertainment, a division of Quiksilver, Inc. (NYSE: ZQK), in 2002. Today, Union On Demand is a privately held joint venture between Quiksilver Entertainment, Inc. and Global Media Ventures, LLC, operating as a fully independent entertainment company that involves many leading action sports brands and athletes.

"Prior to the creation of Union On Demand, action sports films were only available for a premium price via specialty retailers," said Colby. "Today, action sports fans across the country have access to the films and athletes they want, when they want it."

The channel will be available in July of this year, with each Union On Demand film title available for only $3.99 for 24 hours of unlimited viewing.