PCCW mobile announced expanded partnerships with leading television sports providers to supply major sports content to PCCW mobile - a further major step in PCCW's strategy to extend its now TV programming to its mobile phone network.
Through ESPN STAR Sports, PCCW mobile will offer Mobile ESPN content, which includes its ever-popular SportsCenter news program, along with other key sports content.
PCCW mobile will also offer,action from next season's Barclays English Premier League (2006/07) through a new partnership with Sportev, one of the world's leading mobile and broadband sports content providers.
PCCW mobile has also exclusively acquired England's FA Cup mobile content for the next two seasons (2006/07 and 2007/08).
"The new content line-up in the sports category is a significant addition to the range of services PCCW mobile provides," PCCW Executive Director Alex Arena said. "With our technological prowess and strong relationships with the leading content providers, we are able to supply world-beating multi-media content across all our platforms, giving customers the content they want, how and when they want it."
"Our customers value sports content and we are delighted to be able to extend their TV experience to other platforms via PCCW's 3G mobile phone services."
Mobile ESPN delivers an unparalleled sports experience, with a combination of in-depth mobile sports news, video news clips and analysis. SportsCenter Mobile News will also provide daily bulletins, breaking news and individual story updates from the world of sport.
The Barclays English Premier League mobile video package will bring soccer fans complete near-live video coverage of the 2006/07 season, including pre-match analysis, goals, major incidents (red card, penalties, etc), match summaries and weekly summaries on all 380 matches to be played during the season.
now TV already provides PCCW mobile with news and market analysis from now Business News Channel, a selection of the best weekly programs through "Top Picks of the Week", channel highlights and movie trailers.
PCCW delivers high quality content to customers over several platforms: now TV, PCCW mobile, NGFL, Netvigator broadband and now.com.hk.
Package details will be announced later.