In a keynote address at the "2006 Broadband World Forum Asia" in Hong Kong, PCCW launched its 3G mobile TV service, based on the innovative Cell Multimedia Broadcast (CMB) technology provided by Huawei Technologies. PCCW has thus become the world's first provider of real-time TV broadcast over a 3G network, using CMB technology.

PCCW, Hong Kong's leading telecommunication and broadband provider, operates the world's largest IPTV service, through its now TV; and contents from now TV have just become available on PCCW mobile. Huawei's CMB technology realizes channel sharing and allows network capacity supporting large numbers of concurrent users with minimal impact on network loading, allowing for cost-effective delivery.

In the first phase, contents offered over the PCCW mobile network will include now TV's Business News Channel. Other contents will be added soon, starting with the selected television sports programmes provided by ESPN Star Sports and Sportev.

PCCW Executive Director, Mr. Alex Arena said, "This is a significant innovation by PCCW, allowing us to leverage our extensive content line-up to more people, across more of our platforms, fixed and mobile. We are excited to bring this groundbreaking 3G technology to our customers - another world-first for us."

Mr. Zhang Shunmao, President of Huawei Wireless Product Line said, "Huawei adheres to the principle of focusing on customers and providing innovative solutions. We are very pleased that Cell Multimedia Broadcast will bring the people of Hong Kong more interesting and content-rich 3G mobile phone services . "