AT&T Inc. and
TV One, the new entertainment and lifestyle television network for African-American adults, announced a distribution agreement to deliver TV One programming as part of the AT&T U-verse TVSM channel lineup.
Under the agreement, TV One will deliver a broad range of lifestyle and entertainment-oriented original programming, classic series, movies, fashion and music primarily designed to reach adult African-American viewers.
"We are proud to offer an array of content to best serve our diverse customers," said Dan York, head of programming, AT&T Operations, Inc. "We welcome TV One's quality programming to the U-verse channel lineup."
"We are pleased that AT&T U-verse TV customers will have access to TV One in the service's earliest days," said Brad Samuels, executive vice president of affiliate sales and marketing, TV One. "We thank the AT&T U-verse team for its vote of confidence in TV One and look forward to helping them diversify their video offering with high-quality programming that reflects the breadth and depth of the African-American culture."
AT&T U-verse TV is delivered by Project Lightspeed, the company's initiative to expand the fiber-optics network deeper into neighborhoods to deliver U-verse TV, AT&T Yahoo!® High Speed Internet U-verse Enabled and, in the future, Voice over IP services. Through its subsidiaries, AT&T expects to reach nearly 19 million households by the end of 2008 as part of its initial deployment, using fiber-to-the-node (FTTN) and fiber-to-the-premises (FTTP) technologies.
Financial and other terms of the agreement were not disclosed.