Research and Markets has announced the addition of Asia/Pacific IPTV Market: Hype and Hope? to their offering.

Over the past decade, incumbent telecom operators in the Asia/Pacific region started to see their revenue growth from traditional businesses slow down with a narrowed profit margin, due to increasing competition brought about by deregulation. The distribution of television over Internet protocol (IPTV) is being viewed as a value-added service with strategic importance in the future broadband service portfolio to increase the ARPU and preserve user stickiness.

Today, due to improvements in video compression algorithms and advancements in access network technology, telecom operators can effectively deliver a superior television experience over wire lines. Despite the significant capital expenditure required, many regional incumbent operators such as China Telecom, PCCW, and Chunghwa Telecom have announced deployments, or have already deployed, IPTV services in their markets. In fact, the Asia/Pacific region is leading the global revolution of IPTV in terms of infrastructure deployments, applications development, and subscriber adoption. The region's broadband penetration helps to foster the fastest growing IPTV market, with ADSL or FTTx broadband connections with at least 6.0Mb/s to households is further spreading in the Asia/Pacific region, thanks to the geographic densities in markets like South Korea, Japan, Hong Kong, and Taiwan.

Contents Include:

• TV Delivery Platform and Pay-TV Market Overview
• TV Delivery Platforms
• Pay-TV Market Landscape
• Market Highlights
• Cable Operators Strategy
• IPTV Service and Technology Trend
• Service Trend
• Delivering IPTV and Technology Trend
• The Head-End Office
• Video Compression
• The Transport Network
• The Access Network
• Case Study: PCCW
• Background
• Value Chain Analysis
• Content and Value Add Application Offerings
• Pricing Strategy
• Target Market
• Technology Platform
• Security Issues
• The Future
• Market Landscape
• Legislative Environment Analysis
• Demand Analysis
• Triple Play Trends
• Market Revenue and Subscriber Forecast
• Country Market Assessment and Comparison
• Market Challenges, Drivers, and Constrains
• Challenges
• Drivers
• Constraints
• Country Specific Market Highlights
• Key Market Message, License Issues, and Service Providers' Strategy of Australia, China, Hong Kong, India, Japan, Korea, Taiwan, Indonesia, Malaysia, New Zealand, Philippines, Singapore, Thailand,

For more information click here.