XOS Technologies, Inc., the leading technology provider for maximizing the value of content, commerce and services for sports organizations and fans, today announced that the College Sports Direct Web site has undergone a dramatic change to become the only destination with a comprehensive list of all online college sports programming.

"It's all about access and helping fans make sense of it," said Nada Usina, president, XOS Network. "The MyTeamTV feature is a comprehensive guide to all online collegiate sports programming, regardless of whether it's one of our XOS Network partner schools or not. We want college sports fans to have a wide variety of video and audio at their fingertips, so we scour the Web to pull the most quality video content into one convenient place."

As a full-service Web guide, MyTeamTV enables users to search for video streams that include live and on-demand games, special events, press conferences and play highlights for all college teams.

Users also can refine their searches and sort by school, sport or date. So it doesn't matter if a fan is searching for a Duke press conference from three weeks ago or an Oklahoma Sooners game scheduled for the next month - they can both be found instantaneously on College Sports Direct with one click.

In addition, the new site offers a selection of more than 20 sports in both men's and women's categories, and has expanded to offer content from nearly 1,000 teams. To appeal to a broader fan base, College Sports Direct offers sports categories that range from rifle and equestrian to more popular sports such as football, basketball and baseball.

"College Sports Direct is the ultimate destination for collegiate sports fans who want fast, easy access to the best online video content," Usina said. "Others disappoint fans by only offering select programming, primarily in audio format, where MyTeamTV offers something fans can truly appreciate - 95 percent video content. Our site is the only one that satisfies the steadily growing number of fans that regularly rely on the Internet as their source for broadband sports content."

College sports fans also can visit www.CollegeSportsDirect.com to subscribe to breaking news, or shop for official team merchandise, selecting from more than 40,000 items that range from T-shirts, jackets and hats to blankets, jerseys and tailgate supplies.

"We've done some big things with the College Sports Direct site," said Chrissy Cowdrey, content manager. "But most of all, we've done something unprecedented - boldly linking out to both our partners and competitors in order to offer a truly unique and fresh service. If anything demonstrates how XOS is the leading provider for streaming sports content, this site is it!"