TANDBERG Television rolled out a new interactive application to complement the broadcast debut presentation of the Discovery Channel and Discovery HD Theater series, DISCOVERY ATLAS, running each Sunday night at 9 p.m. ET/PT throughout October. Viewers can enhance their DISCOVERY ATLAS viewing experience through a live, synchronous interactive application accessed via the show website:
http://www.discoveryatlas.com.
"DISCOVERY ATLAS is a fantastic example of the multi-platform experience that today's leading television creators are bringing to enrich the viewing experience," said Braxton Jarratt, senior vice president of marketing and business development, TANDBERG Television, Inc. "Live interactive enhancements, as illustrated with our Discovery deployment, showcases the exciting possibilities for interactive television."
The TANDBERG Television-designed interactive event provides a unique experience with an in-depth and engaging online tour that has extensive features, including:
- Geography-based trivia questions synchronized to DISCOVERY ATLAS.
- Exclusive bonus information on cultures and personal stories
profiled in the series.
- In-depth facts and figures on each show's profiled country.
- Scenic postcard images created from jigsaw puzzle pieces collected
during the interactive event.
The ATLAS journey began Sunday, October 1, 2006, with the global world premiere of DISCOVERY ATLAS: CHINA REVEALED, as narrated by Emmy Award-winning actor James Spader. DISCOVERY ATLAS: ITALY REVEALED aired Sunday, October 8, followed by DISCOVERY ATLAS: BRAZIL REVEALED (Sunday, October 15) and DISCOVERY ATLAS: AUSTRALIA REVEALED (Sunday, October 22). Twenty countries in all will be explored during the series' planned run over the next five years.