Orca Interactive will now market CodeBaby's IPTV Customer Care Solution as an enhancement of its RiGHTv open middleware platform for delivering and managing interactive TV services. Operators and service providers choosing Orca's RiGHTv solution can now include the interactive customer care and customer training capabilities to support IPTV end users efficiently and drive customer adoption of advanced, next generation IPTV applications and services, while reducing the need for customers to talk to live agents when they need support.

Orca Interactive selected CodeBaby for its reputation in deploying successful e-care virtual agents for leading telcos and broadcasters, and for the ease of deployment of these virtual agents. CodeBaby will become a member of Orca's Interactive Alliance partner program. Orca Interactive seeks to partner with best-in-breed solutions such as CodeBaby to promote cooperation among IPTV industry leaders and provide comprehensive future-proof solutions.

"The combination of Orca and CodeBaby is a requirement for operators looking to encourage rapid adoption and consumption of IPTV services without having to staff up expensive support centers. Leading operators will now be able to train customers on devices as needed rather than simply hoping that customers are able to figure out how to use complex services on their own. This combined solution allows operators t o deliver the highest quality end user experiences and substantially shorten their customers' learning curve which is essential to drive adoption and ARPU," says Armin Gebauer, Vice President Converging Services, CodeBaby. "The openness of the RiGHTv' architecture was critical in that it allows such interactive customer care opportunities with CodeBaby agents to be realized."

"By partnering with CodeBaby we are simply giving operators and service providers more options for better IPTV solutions that increase subscriber loyalty and revenues," says Eyal Adanya, director of business development, Orca Interactive. "Orca's RiGHTv SDP architecture allowed for a smooth integration of the CodeBaby application, enabling operators to improve the customer experience. We are sure CodeBaby will add attractiveness to our Interactive Alliance portfolio with this innovative and intuitive approach to on-device customer care and support."