Two Way TV has bolstered its relationship with Turner Broadcasting by extending its provision of enhanced TV games and services on Virgin cable for Cartoon Network, Boomerang, Toonami and Cartoon Network Too. The children's broadcaster intends to expand the reach of these games to compatible IPTV networks across Europe.
As part of the new deal Two Way TV will host all interactive and enhanced services for Turner's children's channels on UK cable, as well as create a portfolio of new games and services. The IPTV deal will see the launch of great games based on Cartoon Network original characters, including Ben 10, Foster's Home for Imaginary Friends and Ed, Edd & Eddy on new telco TV platforms across the UK and Europe.