Will IPTV become a household name? How can service providers make it attractive for consumers and realize returns on investment? Jayesh Easwaramony, principal consultant at global growth consulting company, Frost & Sullivan, tells us all at an analyst briefing on the Asia Pacific IPTV industry to be held on Thursday, February 8, 2007, 11:00am (GMT +08:00).

Those interested in participating in the web/tele-conference should send an email to Letticia Leopold at letticia.leopold@frost.com with the following information: title of analyst briefing, your full name, media/company name, title, telephone number, e-mail address and country. Upon receipt of the above information, the registration, weblink, dial-in number and pass code details for the live briefing will be emailed to you.
IPTV is touted as the new growth frontier for both telecom and internet service providers with over 30 deployments globally to-date. Most providers are offering triple-play services of video, data and voice to prevent churn and arrest falling revenues from traditional telephony.

"Despite the rapidly developing IPTV market, penetration remains low in most countries, leaving even the largest IPTV provider in the red," says Jayesh Easwaramony, principal consultant at global growth consulting company, Frost & Sullivan.

"Decision makers are seized with doubts on the right service mix to entice consumers, the ideal business model and the payoff from sizeable investments in upgrading their networks," adds Easwaramony.

Unfamiliarity with the unique appeal of relevant content adds a new dimension to IPTV services and the challenge of making it a viable venture.

Highlights of the briefing include key trends in the Asia Pacific IPTV market, the long-term viability of IPTV's value proposition, and service providers' approach to making it a profitable revenue stream.