The Lost Remote reports that Viacom has seen increased traffic after demanding that YouTube remove their content. "We are very pleased to have more traffic on our sites since we took down our video from YouTube because we are able to monetize that as opposed to someone else doing so," said CEO Philippe Dauman during Viacom's fourth quarter earnings conference. They have some interesting traffic stats for Viacom properties to check out.

On a related note, the Oscars demanded YouTube remove videos after the show aired last Sunday. However, some of those videos were already viewed over 200k times before they were taken down. Mark Cuban provides his thoughts on whether this was actually beneficial for the Oscars and recommends essentially spamming YouTube with videos promoting your site, rather than sending takedown notices. "To capture Youtube viewers, the first step would be to OVERWHELM Youtube with partial clips of full length that tease Youtube users and point them to Oscars.com. For this Will Ferrell clip, I would have created a video that showed the first 10 secs of the clip, then had 4 minutes of a billboard that said, 'Great videos from the Oscars telecast and exclusive behind the scenes videos are all available at Oscars.com.'"