Maven Networks announced the launch of its new Internet TV Platform and the latest roster of major media companies that have embraced it, led by Hearst Corporation.

Hearst Magazines, publisher of magazines such as Cosmopolitan, Esquire and Good Housekeeping, is launching 14 new Internet TV channels built on the Maven platform with separate branding, promotions and advertising around the target audience of each magazine title.

Hearst's library of video includes behind-the-scenes cover shoot videos with celebrities, product reviews from the Good Housekeeping Research Institute, recipes and culinary techniques, and hair-and-makeup "how tos" from Seventeen. Users can view these videos for free on the Hearst Web sites.

The Maven Internet TV Platform is comprised of four key components:

Maven Core Internet TV Services - Media management, workflow and publishing, player experience, advertising, and business analytics form the foundation for efficiently creating and enhancing Internet TV channels.

Maven Syndication Services - Rapid creation and central management of affiliate syndication networks are key to maximizing audience reach and media distribution while also providing control over consumption of media assets, brands, and affiliate accounts.

Maven Community Services – Professional media companies can now deliver engaging community and social networking experiences around their video that keep like-minded people coming back for more. Viral sharing and player web site embedding, community member management, user contributed content, ratings, commenting and RSS are all tightly integrated into the player experience and workflow and publishing processes.

Maven Media Services – From strategic consulting to 24x7 customer care, Maven Networks provides a broad range of professional services and network operations designed to help media enterprises get the most out of the Maven Internet TV Platform.