In order to understand Chinas consumer attitudes toward IPTV and its 11 existing and upcoming applications, In-Stat/MDR surveyed 339 non-IPTV adopters via telephone in December 2006.

According to the survey results, they found that the advantages of IPTV and its applications are not being realized by most of the respondents. The acceptance rate of IPTV is rather low.

As for the 11 associated applications involved in the survey, TV-based applications gained higher interest than other interactive applications. As for non-TV based interactive applications, only the video phone received relatively high interest levels from respondents, with 35.1% of the overall respondents showing interest.

In terms of consumers expectations about how they would pay for such IPTV applications, consumers interested in the applications tend to prefer paying monthly through a package for most of the applications, followed by pay per usage as the second preferred payment pattern. No matter which payment pattern was selected, about half of the overall interested respondents would only pay 10 RMB per month for each application.