Intel Corporation and TANDBERG Television have a collaborated to bridge the gap between the PC and TV with a new broadband television programming solution that provides entertainment programmers with an easy way to develop and deploy broadcast-quality content over the Internet to Intel technology-based devices and PCs, such as those based on the Intel Core 2 Duo processor.
The new broadband television publishing solution will combine TANDBERG Television’s industry-leading content management software with Intel’s programming configuration tool and enable programmers to more rapidly publish popular content and create original programming for online consumption. The solution includes the custom development of publishing templates for Intel technology-enabled platforms, including pre-programmed consumer interfaces with embedded functions such as online video players and mobile TV front ends. The templates have the flexibility to include new forms of integrated advertising, live or on-demand television streams and fun, interactive content and community features that can immerse the consumer in the experience of a brand as well as convey a unique look and feel.
The two companies will jointly market the broadband television solution to professional content owners, programmers and broadcasters later this year.