thePlatform announced that it has signed a deal to provide content publishing and distribution services for the Internet video venture to be launched by NBC-Universal and News Corp. The joint venture will include thousands of hours of full-length, premium content from major networks and film studios that will be distributed to hundreds of millions of consumers via some of the biggest portals on the Web.
This new agreement builds upon thePlatform's existing relationship with NBBC, supporting its broadband video marketplace. thePlatform currently manages and publishes online video for ABC News, Amp'd Mobile, CNBC, College Sports TV, Court TV, Comcast, E!, Hearst, the Oxygen Network, PRIMEDIA, Scripps, Sony/BMG Music, Ruckus, Vongo, Telstra, Verizon Wireless and dozens of other companies.