[tbb\*] thebrainbehind and sponsor SeaChange are pleased to invite experts and decision makers to participate in the B2B conference "IPTV Outlook 2008: IPTV vs. WebTV", scheduled for the 5th & 6th of June, at the Goethe Institut in Munich, to discuss the open question whether managed telco networks or the open internet are better positioned to digest the major share of the growing IP broadband video market.

The Munich-based consultancy [tbb\*] thebrainbehind aims to educate the market by inviting top-level industry experts form companies that work at the forefront of the IPTV and internet streaming markets. By this we hope to foster international networking, push the development of services, applications and devices as well as to discuss the currently most imminent challenges of the video and TV markets.

Last year a speaker of China Netcom announced that China would support an open internet approach and so CCTV, the Chinese state broadcaster, streamed the celebrations for the Chinese New Year in February 2006 and 2007 over its website – and by thus reaching millions of Oversee Chinese, something that wouldn’t have been possible with an IPTV approach by using a closed network.

But which way should mass market and niche broadcasters, content owners, advertisers and publishing houses go? How do advertisers see the new niche media universe? And what needs to be taken care of on the technical level? And how can these new platforms and services be marketed?

With experts from the most developed broadband markets around the world, the conference will discuss whether managed platforms like IPTV will be able to make their platforms truly interactive and get them rolled out in time and manage the huge tasks of content and application aggregation – or whether the open internet is moving ahead too quickly and will draw in more and more media usage time, advertising money and interesting applications developed by small start-ups.

[tbb\*] thebrainbehind ensures a high quality of information exchange, valuable discussions on trends and opinions as well as relevant facts and figures through experienced speakers and panelists.

More information and online-registration is available at http://www.tvoutlook.com/2007_iptvo/programme.html and http://www.tvoutlook.com/2007_iptvo/register.php.