Maven Networks has been selected by Gemstar-TV Guide to power its online video channels. Maven will work with TV Guide to launch next-generation broadband video experiences for TV Guide on its over 300 dynamically generated video players at www.TVGuide.com, delivering vast amounts of media and entertainment content to the site’s highly-engaged user base.

As evidenced by its vast popularity with audiences and advertisers alike, broadband video channels and online content syndication offer considerable value propositions for major media companies such as TV Guide. TV Guide has selected Maven to manage and monetize its vast library of video assets and tap into the value and opportunities that viral syndication presents. Maven enables TV Guide to manage its web video content workflow and publishing, create and quickly update state-of-the-art video user experiences, and offer its advertisers powerful analytical capabilities and enhanced video advertising opportunities. The Maven platform serves as an integral part of the technology foundation for TV Guide’s direct-to-consumer web video offerings and ad revenue generation efforts.

A household name for more than half a century, TV Guide continues, across various media platforms, to serve as a key resource for today’s television audience. In the online arena, TVGuide.com has steadily increased the depth and appeal of its Internet video players, offering programming that includes clips from television shows, behind-the-scenes footage, reviews and celebrity interviews. As an aggregator of more than 2,500 video clips, TVGuide.com is one of the leading destinations for entertainment video on the web.

“TV Guide is a powerful brand, and we’re excited to power its Internet TV initiatives,” said Hilmi Ozguc, Founder and CEO of Maven Networks. “With Maven, TVGuide.com can expand its audience, enhance its viewing experience, and offer new opportunities to its advertisers.”