A history-making audience of viewers from around the world united at
MSN to watch the Live Earth concerts and confront the threat of global warming.
Since the start of the first Live Earth concert in Australia, MSN has delivered:
- More than 30 million live and on-demand video streams of the concerts
- More than 15 million streams during the live coverage (so 24 hour period) by a total of 8 million people
- Peak simultaneous viewership of 237,000 people during the concerts
The U.K. concert at Wembley Stadium was the most watched live stream, and peak simultaneous viewership of 237,000 occurred during Madonna's closing performance in London. Other popular artists throughout the day included Kelly Clarkson, Metallica, Red Hot Chili Peppers, Rihanna and Shakira.
According to MSN, this makes it the most watched entertainment event in online history.
"July 7, 2007, was the greatest day in the history of MSN. Our Live Earth offering has delivered more than 30 million video streams and reached more than 8 million people around the world, a milestone in online history," said Joanne Bradford, corporate vice president and chief media officer of MSN.
If you missed the Live Earth concerts, you can still catch them on demand at
MSN.