Endavo has signed a joint marketing and network agreement with
Global Digital Broadcast. This new strategic agreement enables both Endavo Media and GDB to deliver both IPTV and online entertainment delivery strategies, as an integrated solution, to independent TV channel owners and any content owner seeking large-scale distribution. For consumers, the integrated platform means being able to access your favorite home TV channels and on-demand programming from anywhere in the world.
Under the joint marketing agreement, GDB will market Endavo Media's online delivery platforms to its IPTV customers. In exchange, Endavo will offer GDB's IPTV set-top-box solution to television channel owners and programmers seeking alternative television channel distribution. The companies are already in joint talks with multiple independent channel and content owners regarding the integrated strategy which will represent significant new sources of revenue for both companies.
GDB co-founder and spokesman David Wray comments, "Our venture with Endavo further expands the opportunities of both companies internationally and proves once again that there is a huge demand for such IPTV services. GDB is more than happy to offer Endavo's services into the UK and European markets where our brand is already very strong. Likewise, it is great to enable the GDB platform on the Endavo backbone throughout the US."
In addition to the Joint Marketing Agreement, the companies have also agreed to hand off content delivery network traffic inside each other's network territories, which provides additional revenue for both companies and extends each other's network presence globally. Endavo says that within the next two years it expects to generate over $500,000 annually just from the basic network revenue from the agreement.