TurnHere and
Pheedo announced a strategic partnership focused on the “mass distribution” of authentic, highly engaging online video content via real-time, RSS feed-powered technology. Already a leading expert in producing and distributing online video for some of today’s most innovative companies, TurnHere is joining forces with Pheedo to enable “super-distribution” of video content through Pheedo’s groundbreaking feed-powered platform and distribution network. Pheedo’s platform allows for the dynamic display of video content, provided through RSS video feeds, and distributes that content across a network of highly targeted Web properties. The relationship further broadens TurnHere’s commitment to delivering a complete suite of online video solutions, ranging from production through distribution. As a result, TurnHere provides ahead-of-the-curve marketers with quantifiable mass distribution channels in the form of packaged services and high-powered, progressive advertising.
TurnHere and Pheedo are currently developing a full-scale campaign for BookVideos.tv, TurnHere’s recently launched book-centric broadband video channel, to reach an even broader audience of readers. Pheedo’s RSS marketing platform will provide TurnHere with vibrant and trackable results that will combine engaging editorial interaction rates, natural search engine improvement and viral distribution reach through social networks and long term subscribers. TurnHere’s videos from BookVideos.tv are already distributed across such portals as Yahoo!, MSN, Google and YouTube. TurnHere will be launching video vignettes available via RSS feeds from a variety of publishers in addition to its original BookVideos.tv partner Simon & Schuster. Powering video with Pheedo’s RSS capabilities will allow TurnHere to expand its offerings to an even broader connected audience of readers including blogs, RSS feeds and social networks.
“Our FeedPowered platform has always focused on blending dynamic editorial content with immediate and broad distribution,” said Bill Flitter, founder and VP of marketing, Pheedo. “Working with TurnHere, we’re able to bring relevant, gripping video content via RSS feeds to significantly expand the reach of online video.”
TurnHere, an expert in online video, and Pheedo, the industry’s thought leader in RSS, are initially offering their combined services through BookVideos.tv, but will be working with a variety of different companies across a wide range of industries in the near future.