For the first time, a virtual space of information about the MIPCOM Mobile & Internet TV Awards has been set up inside the 3-D virtual world of "Second Life". This virtual platform rests upon the creation of content by its residents and brings together creators and new talent in areas such as internet, video (machinima), etc.

For the third consecutive year, the MIPCOM Mobile & Internet TV Awards stimulate and reward excellence for new short form audiovisual entertainment content and cross media formats for Mobile and Internet TV. The final deadline for submitting entries to the Awards has been set for 30 July 2007. Entering the competition is free and open to professionals from any country.

The nine categories in this year's competition are:

1. Best Short Form Audiovisual Entertainment made for Mobile and/or Internet: Drama
2. Best Short Form Audiovisual Entertainment made for Mobile and/or Internet: Comedy
3. Best Short Form Audiovisual Entertainment made for Mobile and/or Internet: Lifestyle/Music
4. Best Short Form Audiovisual Entertainment made for Mobile and/or Internet: Factual
5. Best Cross Platform & interactive Mobile TV Format
6. Best Made-for-Mobile TV or Film Channel
7. Best Mobile service for Social Community & User-Generated Content
8. Best Short Film originally Created or Repurposed for Mobile
9. Best Film shot on a Mobile Device

The nominees of the Mobile & Internet TV Awards 2007 will be announced in September and the winners will be unveiled during the Awards Ceremony, 10 October, during the 22nd edition of MIPCOM, 8-12 October, 2007 Palais des Festivals, Cannes.