Metacafe now makes it easy for video producers and fans to create, update and promote their own entertainment channels on Metacafe.com. The more than 25 million people who visit the site each month can subscribe to channels that suit their tastes and interests, knowing they’ll receive daily e-mail notification if one or more of their selected channels have been updated. This addition underscores Metacafe’s commitment to delivering an exceptional online entertainment experience.

To manage a personalized channel or subscribe to one, go to www.metacafe.com/channels. There, you can surf channels using a number of different sorting criteria, including the earnings a producer has made through the Producer Rewards program, which pays $100 for every 20,000 views of an original video. Advanced search functionality and additional subscription tools will be introduced in the coming months.

“Metacafe has always empowered our audience to decide what videos appear and are featured on the site,” said Erick Hachenburg, CEO of Metacafe. “Introducing personalized channels is a natural next step in advancing audience-driven programming and fostering an environment where people know they’ll be entertained. We expect these channels to prove especially popular among our producers who can now showcase their videos more easily to a large and diverse audience.”

For producers, Metacafe channels are a great way to promote their work and communicate with their audience. For fans, Metacafe channels make it easy to collect favorite videos in one place and share them with others. For viewers, Metacafe channels provide a streamlined way to quickly access videos they’re likely to enjoy. Each channel has its own dedicated URL address, making it easy to find, forward and frequent.