The BBC and Adobe announce a strategic relationship around the delivery of web video. By adopting the Adobe Flash Player software, the BBC will make its free catch-up TV service – BBC iPlayer – available as a streaming service across Macintosh and Linux, as well as Microsoft Windows, by the end of the year.

The strategic relationship will also allow the BBC to provide a single consistent user experience for the majority of streamed video and audio content on bbc.co.uk.

The BBC iPlayer on-demand streaming service will complement the download service currently available. This non-exclusive relationship is part of the BBC's strategy to reinvent bbc.co.uk to ensure that all its rich-media content is accessible to the widest audience possible.

Erik Huggers, BBC Future Media and Technology Group Controller, said: "I'm delighted to announce this strategic relationship with Adobe. It is important to ensure that BBC iPlayer is available on as many platforms as possible.

"It will offer our audiences increased flexibility as to how and when they consume our content, both live and on-demand, on bbc.co.uk. With a complete end-to-end workflow, Adobe's video solutions will revolutionise how we create and deliver content to audiences in the digital age."

Bruce Chizen, Chief Executive Officer of Adobe, added: "Adobe is driving the next generation of video delivery by accelerating the fusion of TV and the internet.

"With more control over playback, interactivity and branding, the move to Flash Player compatible video will help the BBC to engage audiences by delivering a seamless, instant-on web video experience."

BBC iPlayer will hold its consumer marketing launch this Christmas when it will offer downloading and streaming services, as well as radio.

The service currently enables viewers to download and view around 400 hours of television programmes from the last seven days and store for up to 30 days.