Ina and Dailymotion announce the signing of a partnership agreement to protect copyrighted video content on the Dailymotion platform using Ina's "Signature" technology. Ina's innovative technology is based on a signature, or digital fingerprint, which constitutes a genetic code representing a sequence of images.

The Ina technology is being implemented across all localized Dailymotion sites and in all 14 languages currently available. If content is protected by a producer or a broadcaster using "Signature" technology, it can be automatically detected and rejected. The solution will thus enable Dailymotion to bolster its global system for the detection of content protected by copyright, and to focus instead on content supplied by its media partners, or produced by site users thanks to its exclusive MotionMaker program.

"With this agreement, and the introduction on our platform of this technology, Dailymotion is taking a decisive step forward, strengthening our status as a leader in copyright protection,” said Joy Marcus, Dailymotion’s general manager for the US. “We continue to collaborate closely with all of our content partners to provide the best environment for their content and the best experience for our users."

"This agreement shows that Ina has become a major player in the digital revolution, not only in the field of archives and archive exploitation, but also in research and protection. A trailblazer in all these key areas for the future, Ina is clearly asserting its international ambitions," said Emmanuel Hoog, Ina’s president and director general.

Canal+ announced in mid-July 2007 that it was intending to use this technology to protect its content. Other broadcasters and producers are expected to shortly announce their adoption of this technology to protect their audiovisual content, and thereby prevent any unauthorized use.