Research and Markets adds of Basics of IPTV to their offering. The purpose of The Basics of IPTV is to increase understanding of the technical, economic, and business model differences that are evolving for the delivery of rich media such as video, audio, and graphics—specifically consumer television services on private IP data networks of the near future. It likewise describes alternative scenarios that might develop during the global IPTV deployment and how it could affect consumer behavior.

IPTV is the only broadband killer application with enough demand and an average revenue per unit (ARPU) stream to cost justify the deployment of a massive new broadband carrier service cloud. The new IP video–enabled carrier cloud consists of multiple FTTX plans, alternative broadband wireless plans, and a hope that the new investment can stem the losses of wireline subscribers while creating a cost-effective replacement network for the current narrowband SONET infrastructure and costly data service overlays of today.

In the marketing realm, there is a growing need to both mature and refine franchise granting rights, consumer take-up rates, price performance curves, and profit margins. The current Internet problems of network neutrality, toll booth charging, security, firewall protection, intrusion detection, spam, viruses, and Trojan issues will soon be joined by digital rights management, digital asset management, and identity management concerns flowing from the new availability of digital TV content and peer-to-peer (P2P) communications.

The Basics of IPTV will bring these issues into the light and describe alternative scenarios that might develop after the initial deployment of IPTV.