The National Basketball Association and Joost launch NBA Channel on Joost. The new channel will provide fans around the world with viewing access to “Instant Classic” NBA games and video highlight packages for the remainder of the 2007-08 NBA season.

As part of the new relationship, the NBA Channel will feature complete replays of memorable NBA games, including the Los Angeles Lakers’ Kobe Bryant’s 81-point game against the Toronto Raptors on January 22, 2006, and the Cleveland Cavaliers’ LeBron James’ sensational performance in Game 5 of the 2007 Eastern Conference Finals against the Detroit Pistons, in which he scored the Cavaliers’ final 25 points to lead his team to a 109-107 double-overtime victory.

Along with Instant Classics, the NBA Channel on Joost will include a wide variety of “Top 10” lists from the NBA Video Vault. The NBA Channel will be updated with new programming throughout the season.

Yvette Alberdingk Thijm, executive vice president of content strategy and acquisition for Joost said, “The style, the athleticism and the talent of the NBA thrills fans around the world. The NBA has an exceptionally engaged fan base. By making games, highlights and shows available on Joost, the NBA is ensuring that its fans can enjoy the action where they want, when they want, while simultaneously interacting with other fans from around the world.”

Joost combines the best of TV and the best of the Internet by offering viewers a full-screen audiovisual experience enhanced with the choice, control and flexibility of Web 2.0.