Macrovision and CinemaNow have integrated their technologies to enable consumers to acquire premium video content and download it directly from CinemaNow to a Macrovision-enabled consumer electronics devices such as digital television sets, set-top boxes, and network attached storage devices.

With this technology integration, consumers can expect to register their Macrovision-enabled hardware at CinemaNow.com, allowing them to watch one of the largest online selections of movies, TV shows and music videos on their television by using the selected device. Macrovision’s technology will also enable the devices to find, stream and playback other personal content stored anywhere on the home network.

The technology integration combines Macrovision’s Connected Platform technology and CinemaNow’s proprietary digital entertainment distribution technology. Macrovision’s Connected Platform is a comprehensive and flexible software solution that enables consumer device manufacturers to develop consumer entertainment products that can acquire streamed music, photos and video from PCs and networked storage devices. It is a component of the Digital Living Network Alliance standard and is compliant to the Universal Plug and Play standard.

Consumers want access to a large selection of downloadable content to be viewable on a wide variety of high-end consumer electronic devices. However, because most of these devices are limited to playing back DVDs or previously recorded programming, consumers are not always able to view their choice of content on their preferred device. Macrovision and CinemaNow’s integration will help bridge the gap between the PC and living room experience by connecting these devices.