ESPN to announce this week that college campuses and military bases, anyone in the .edu or .mil domain will be able to access live programming on its ESPN360 web site free of charge. Opening ESPN360’s doors to college students and members of the military will more than double its possible users base. This move could potentially help drive more traffic to ESPN360 which has recorded only 500,000 viewing hours since it started focusing on live sporting events last September.

Last month, the service showed more than 450 hours of Australian Open tennis as well as 225 college basketball games, cricket matches, international soccer matches and the Winter X Games.