CBSSports.com released its traffic figures for NCAA March Madness on Demand for the first day of the first round of the NCAA Division I Men's Basketball Championship. In total, there were 1,751,956 unique visitors to the NCAA March Madness on Demand video player, a 122% increase over 2007 figures.

2008 NCAA March Madness on Demand traffic figures through Thursday, March 20

• 1,751,956 unique visitors to the NCAA March Madness on Demand video player (2007 figure was 789,045 - 122% growth)
• 571,297 VIP registrants (2007 figure was 468,720 - 22% growth)
• 1,225,089 clicks of the "Boss Button" (figure not available for 2007)

A large factor in the year-over-year traffic escalation with NCAA March Madness on Demand is the decision CBSSports.com made to drop registration requirements for the product, giving fans immediate admission to the video player. This one-click access gives CBSSports.com the ability to distribute links to NCAA March Madness on Demand to a network of more than 200 sites across the Internet, including major sports websites such as ESPN.com, Yahoo! Sports and SI.com, leading social sites like Facebook, online video leader YouTube as well as the CBS Audience Network, including sites for CBS television and radio affiliates.

2008 marks the first time that NCAA March Madness on Demand gives users the ability to view all 63 games of the NCAA Division I Men's Basketball Championship, from the first round of the tournament through the Men's Final Four in San Antonio, including the Championship game. NCAA March Madness on Demand also gives users the option to listen to live play-by-play audio from Westwood One Radio for all games of the tournament.

Since its inception in 2003, NCAA March Madness on Demand has traditionally provided live video of 56 games from the first round through the regional semifinals of the NCAA Division I Men's Basketball Championship as they are broadcast by CBS Sports, with local broadcasts being subject to blackouts. Full game video and audio archives and highlight packages will be available on demand for all games of the tournament via the NCAA March Madness on Demand player. Additionally, highlight packages are available on the CBS Interactive Audience Network as well as YouTube. The NCAA March Madness on Demand player and archival footage are accessible through April 21.