The number of households worldwide using telco/IPTV services grew from 4.7 million in 2006 to exceed 14 million in 2007, according to TV Services in Europe: Update and Outlook, a new white paper by Parks Associates.

The white paper analyzes key television services and offers growth strategies and recommendations for providers worldwide and for Europe in particular. Europe experienced a growth rate of 250% between 2006 and 2007 for telco/IPTV services, defined as landline-based multichannel and on-demand video services provided by a telephone operator

A key recommendation from the paper is that operators should examine network and customer premise equipment upgrades for features and applications that can personalize the entire television experience and build customer loyalty.

TV Services in Europe: Update and Outlook highlights Europe's competitive market, including Digital Terrestrial Television, cable, satellite services, and telco/IPTV services.