The Nielsen Company releases the first comparable U.S. figures showing video and TV usage across the 'three screens' - Television, Internet and Mobile devices.

Nielsen's findings show that screen time of the average American continues to increase with TV users watching more TV than ever before (127 hrs, 15 min per month), while also spending 9% more time using the Internet (26 hrs, 26 min per month) from last year. At the same time, a small but growing number of Internet and mobile phone users are watching video online (2 hrs, 19 min per month), as well as using their cell phones to watch video (3 hrs, 15 min per month).

                              Time Spent in Hours:Minutes
                                 Per User 2+, Per Month

                                         May 08         May 07       % Diff

    Watching TV in the home*             127:15         121:48           4%
    Watching Timeshifted TV*               5:50           3:44          56%
    Using the Internet**                  26:26          24:16           9%
    Watching Video on Internet**           2:19            n/a          n/a
    Mobile Video Subscribers Watching
    Video on a Mobile Phone^               3:15            n/a          n/a

    Source: The Nielsen Company

The U.S. television landscape is growing increasingly more complex and digital. As of May 2008, more than 65% of U.S. homes receive digital cable and satellite combined. These digital TV homes receive nearly 160 channels. In addition, 25% and 35% of U.S. homes have DVR and Video on Demand respectively.

Two hundred twenty million Americans have Internet access at home and/or work and 73%, or 162 million went online in May. Watching video on the Internet is no longer a novelty; 119 million unique viewers viewed 7.5 billion video streams in May 2008. In addition as of Q1 2008, 91 million Americans (36% of all mobile phone subscribers in the U.S.) owned a video-capable phone.

                                        Time Spent in Hours:Minutes
                                                May 2008

                  K2-11 T12-17  A18-24  A25-34  A35-44  A45-54  A55-64   A65+
    On
     Traditional
     TV*          87:00  89:09  103:27  118:59  124:01  145:03  159:59  177:50
    Watching
     Timeshifted
     TV*           4:16   3:36    3:55    9:28    8:13    6:46    5:49    2:57
    Using the
     Internet**    4:58  12:01   12:18   29:00   38:47   33:52   34:44   26:01
    Watching
     Video on
     Internet**    1:30   1:45    3:41    3:22    2:48    2:03    1:33    1:12
    Mobile Video
     Subscribers
     Watching
     Video on a
     Mobile
     Phone^        n/a^^ 05:25^^  3:02    3:36    2:53    2:53    2:10    n/a°

     Source: The Nielsen Company