Miss World launches its new interactive global website and IPTV channel. Now fans can engage and interact with Miss World through unique TV programmes and exclusive content. The Miss World final has a global TV audience of 2.2 billion people. That’s over a third of the world’s population, watching the world’s largest annual TV event. These figures are only surpassed, every four years, by the Olympics opening ceremony and the football World Cup Final.
To meet the demands of this staggering worldwide audience, Internet Television Productions launched the official Miss World website, targeting this vast fan base. The global opportunities for advertising and sponsorship are huge as each country is tasked with driving its local audience to the
Miss World website.
John Sachs, of Internet Television Productions Ltd, said: “ Working with the Miss World family is a huge honour. We have used the latest IPTV technology to create an interactive home for Miss World fans and community across the globe. Now you will be able to watch this exclusive content full screen on your pc or television.”
The Miss World web channel offers exclusive archive and up to date photos, news and programmes, many of which have never before been released to the public. Viewers can experience a behind-the-scenes look at the most prestigious beauty pageant in the world. They can now watch all the rounds of the latest Miss World contest filmed on the beautiful shores of Sanya in China, along with the prestigious and spectacular Miss World Fashion Show featuring authentic Chinese Dynasty designs. They are also able to watch the contestants and learn their beauty secrets, as they prepare to battle it out for the coveted title of Miss World. We will also now be showing the heats of the regional contests as we build up to the 2008 final, being hosted in Ukraine on 4th October 2008.
On the new site
www.missworld.com viewers can read the current Miss World’s exclusive diary and browse the amazing photos from her hectic world schedule, as well as see up to date news on both national and international Miss World events.
The e-shop features the new Miss World range, from caps and T-shirts to calendars and make-up bags and additional items will be added during the year.
Miss World fans can now register as Miss World Members, which will entitle them to exclusive offers and members’ discounts on products and services featured on the site.
Internet Television Productions aims to offer comprehensive, exciting and exclusive entertainment for every Miss World viewer across the globe. The web site and IPTV delivery system are all hosted by ITP Vision Ltd, part of the ITP network of companies, offering a full service to clients seeking entry into this expansive content delivery mechanism.