CCTV has launched its IPTV service pilot in Beijing in time for the start of the Olympic Games using 80 Envivio 4Caster encoders. CCTV is one of the companies licensed to provide IPTV services in China and is the official Internet and Mobile Broadcaster for the 2008 Olympic Games. Envivio is a strategic partner to CCTV.com for the broadcast of the Games.

Envivio IPTV encoders are renowned for providing low latency encoding with high video quality, and are ideally suited for sports content such as the Olympics. The 4Caster encoders in use by CCTV.com are currently configured for MPEG-4 AVC encoding, but Envivio’s unique software-based encoding core allows them to be reprogrammed to deliver content in the Chinese AVS encoding format without the need for any hardware modifications.

Envivio will be demonstrating its encoding solution for the Three Screens at IBC 2008 in Amsterdam from September 12-16, 2008.