Sparkway is using PermissionTV's QuickStart video player to create and launch new online video programming for NYResidentialTV.com, the Web-based complement to the popular news magazine television program. The web site allows Internet users to watch full-length program content, including in-depth profiles on different New York City neighborhoods and real estate projects, tips for buyers and sellers, comprehensive property searches, as well as interviews with the most knowledgeable and respected real estate reporters and market experts in New York.

Sparkway launched a rich and compelling video program in just a few days by using PermissionTV's Solutions Hub. "We wanted a video solution that could build passion for the most prestigious properties throughout New York," said Jeff Marcus, CEO and Founder, Sparkway. "PermissionTV's solutions are flexible, easy to implement and also allow Sparkway to create a dialogue with our customers. Their team understood our long term vision and their platform is capable of supporting our online video needs as our business expands and our functionality requirements grow."

The PermissionTV QuickStart Video Player

The PermissionTV QuickStart video player gives organizations like Sparkway the ability to get a high quality online video experience, live on their site with minimal time and resources. In addition, this base player provides a foundation for adding all of the interactive functionality that PermissionTV is known for. Sparkway selected PermissionTV based on its ability to incorporate ad-supported video content within any online property as a means to enable advertisers to reach new audiences and for New York Residential to generate additional revenue.